Analyzing the Customer Journey

An important part of creating a customer journey is analyzing the results. Once complete, it's important to look for touchpoints that might drive your customers away or create dissatisfaction . In addition, looking for touchpoints that are working but can be improved is also helpful. When you analyze a finished customer journey map, you get to know about places that do not satisfy your customer and need work. With this knowledge, the team is prepared to prioritize work.

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