2023 Customer Experience and Journey Mapping Book Recommendations

Review our list of recommended reading for Customer Experience and Journey Mapping Recommendations

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2023 Book Recommendations

Benefits of Understanding a Customer Journey

How to Build a Customer Journey Map

Why Invest In Journey Mapping?

Find Your Pain Points

At the core, customer journey mapping allows organizations to understand the critical points of frustration and friction. This knowledge will enable organizations to develop customer experience road maps that drive the most impactful customer experience and revenue opportunities.

Your Customers Are Not The Same

One size does not fit all when it comes to customer experience. Using customer journey mapping organizations can understand how different segments of customers experience their brand. 

Customer Channels

Effective organizations must understand how customers move across channels. Journey maps allow organizations to identify inconsistent channel experiences and drive strategies that push preferred channels.

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