"The Effortless Experience: Conquering the New Battleground for Customer Loyalty " by Matthew Dixon and Nick Toman - This book explores the idea that customers value convenience and ease over perks and rewards, and offers strategies for delivering an effortless experience.

"Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer - This book teaches businesses how to turn customer complaints into opportunities for growth and positive change.

"Chief Customer Officer 2.0 " by Jeanne Bliss - This b ook provides a comprehensive overview of the customer experience revolution, and offers practical tips for improving customer experience in any organization.

"Outside In: The Power of Putting Customers at the Center of Your Business" by Harley Manning and Kerry Bodine - This book argues that businesses must put customer needs and wants at the center of their strategies in order to be successful.

"Customer Service: New Rules for a Social-Enabled World " by Dan Moriarty - This book provides a roadmap for or ganizations to improve their customer service by leveraging social media and technology.

"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results " by Brent Adamson, Matthew Dixon, and Pat Spenner - This book offers insights into ho w businesses can engage and influence so-called "challenger customers," who play a significant role in shaping customer experiences and buying decisions.