Customer journey mapping is essential because it explains how customers experience your brand. You can use customer journey mapping to optimize the customer’s experience and understand their expectations. Whether you own a small, medium, or large company, you will benefit from customer journey mapping .

Regardless of industry or size, customer needs evolve. More than ever, customers want an omnichannel experience that is optimized. Frustrating pain points are often the difference between a customer staying or leaving.

Personalization is an essential aspect of customer experience. Customer journey mapping can offer insights broken down by customer demographic and segment. When looking across customer segments, journey mapping:

• It lets the companies optimize the customer onboarding process.

• It helps you understand the difference in buyers’ behavior when they move from prospect to conversion.

• You can benchmark your customer’s desired experience against what they receive.

• It helps you create logical order for the buyer's journey.

Customer Journey mapping allows businesses to deliver better service by documenting customer expectations versus their actual customer experience.