You can continuously meet your customer's expectations by having a visualization of what their journey looks like. It will also give a clear direction to your business for the chances that your customers will respond best.

After that, changes should be made to promote a smoother journey. Try to prioritize major problems over minor ones. You can analyze the data of the customer journey map to get a better idea of the changes that need to be made.

After implementing the map, regularly revise it to streamline the journey. You can also use analytics feedback from the user.